FINANCIAL IMPACT
The signals telling owners that laundry stopped being a utility, and started being a reason to choose.
THE WRINSY OPPORTUNITY
wrinsy replaces in-unit laundry, unlocking space and driving financial performance.
Imagine gaining enough space to build an entire 16-unit building, just by removing laundry.
SNAPSHOT
- 40 sq ft reclaimed per unit
- 14,640 sq ft of interior space recovered
- $1.7M–$2.1M of potential NOI improvement
- $732,000 of appliance CapEx avoided immediately
- $2.2M of appliance replacement CapEx avoided
SPACE THAT PAYS BACK
Eliminating in-unit laundry unlocks space for livable or rentable use.
Turn hidden space into measurable rent growth.
SPACE IMPACT:
- Typical in-unit laundry closets average ~40 sq ft.
- 366 units × 40 sq ft = 14,640 sq ft reclaimed
EQUIVALENT TO:
- A full additional building floor
- Dozens of rentable storage spaces
- Expanded bathrooms
- Larger closets or flexible layouts
EXAMPLE IMPACT:
- $50/month rent increase by utilizing the space
- $50 × 366 units × 12 months = $219,600 of NOI lift
DEMAND & OCCUPANCY IMPACT
Better resident experience leads to higher retention and faster leasing.
Experience that keeps units filled.
LEASING VELOCITY:
- Lifestyle services influence leasing decisions
- 6 additional occupied units annually
- $108,000–$144,000 of recovered revenue
RESIDENT RETENTION:
Turnover is one of the largest recurring costs a property carries.
- Turnover cost: 3 months rent + cleaning
- Rent range: $1,500 for 1 bedroom, $3,500 for 4 bedroom
- Cost per resident: $4,800–$6,300
BENCHMARK IMPROVEMENT:
- 10% reduction in turnover
- ~37 residents retained
- $177,600–$233,100 saved annually
AMENITY REVENUE
wrinsy introduces a recurring revenue stream through flexible amenity pricing models.
wrinsy transforms laundry from a hidden cost into a scalable, recurring revenue stream, giving owners flexibility to position it as a premium amenity, occupancy driver, or direct income source.
RECURRING REVENUE OPPORTUNITY
- Benchmark pricing: $300 per unit/month
- $300 × 366 units × 12 months = $1,317,600 annually
POSITIONING OPTIONS
- Included to drive occupancy
- Partially subsidized
- Pass-through fee
- Revenue-generating amenity
COST SAVINGS
Removing in-unit appliances eliminates both capital expenses and ongoing maintenance workload.
ELIMINATING COST AT THE SOURCE
By removing in-unit appliances, wrinsy cuts both upfront capital expenses and recurring operational demands across the property.
APPLIANCE CAPEX ELIMINATED
- $2,000 per unit installation
- Immediate savings: $732,000
Replacement cycle: ~7 years. Over a 20-year hold: $2.2M avoided.
MAINTENANCE CAPACITY RECOVERED
- 5 hours per unit annually
- 366 units × 5 hours = 1,830 hours
- ~$64,000 of operational value recovered
TOTAL NOI & ASSET VALUE IMPACT
wrinsy boosts NOI, directly driving significant asset value growth.
NOI IMPACT
Annual financial contribution:
- Resident Amenity Revenue: $1,317,600
- Resident Retention: $177,600–$233,100
- Leasing Velocity: $108,000–$144,000
- Rent Premium from Space: $219,600
Total Potential NOI Improvement: ≈ $1.7M–$2.1M annually.
FROM NOI TO ASSET VALUE
Value = NOI ÷ Cap Rate. At a 5.5% cap rate:
- $1.7M ÷ 0.055 = $30.9M
- $2.1M ÷ 0.055 = $38.1M
Potential Asset Value Increase: $31M–$38M.
THE REAL ASSET OPPORTUNITY
Restores valuable interior space, 14,640 sq ft of interior space, equivalent to:
- An additional building floor
- Expanded amenities
- Multiple new revenue opportunities
NOI growth is not just incremental income, it is a direct multiplier of total asset value.
WHY THIS BEATS NEW DEVELOPMENT
wrinsy delivers comparable value creation without the cost, time, or risk of building new units.
TO ADD NEW UNITS REQUIRES
- Land acquisition
- Zoning approvals
- Construction
- Utility expansion
- Permitting
- Millions in CapEx
- Years of development
VALUE COMPARISON
- Average rent: $1,800/month
- Annual revenue per unit: $21,600
- At a 5.5% cap rate: each unit ≈ $392,000 in value
- To generate $31M–$38M → 80–100 new units required
VALUE CREATION DRIVERS
- Eliminating mechanical infrastructure
- Increasing usable square footage
- Improving resident demand
- Introducing new amenity revenue
Unlock comparable asset value without building new units.
Related Resources
View allWHO IS WRINSY
Laundry infrastructure replaced with a fully managed service.
HOW WRINSY WORKS
A structured pickup and return service your staff never has to manage.
CASE STUDY
312-unit Class A community modernized without CapEx reinvestment.